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‘Avatar’ augmented reality technology inspires Indonesian BlackBerry market has ignited Asian mobile market with stunning in-store displays for a new BlackBerry retail store. Drawing on extensive technology and creative smarts, all the stops where pulled out for the BlackBerry in-store experiences in Asian mobile stores, which uses the latest in face recognition ‘augmented reality’ to enable consumers to create their very own personalised BlackBerry avatar.

A custom-designed ‘avatar maker’, featured on in-store displays, takes people through a choice of avatar options; once their favourite is selected, they take a photo, enter their email and the file is sent to them – it can then be easily uploaded and saved as their very own Blackberry avatar.